Let's talk about something that often gets overlooked: your boys. Yes, we're talking about your testicles. It's time to give them the attention they deserve. After all, happy balls mean a happy you.   What...

National Underwear Day: Underwear Lovers Day Who knew that something so essential to our daily lives deserved its own special day? Well, apparently, someone did!And that someone was a genius. National Underwear Day, celebrated every...

 Hey there, fashion-forward fellas! Ready to dive into the wild world of thongs for guys? If you’ve ever wondered what it’s like to rock a male thong and feel like a superhero in your...

Ah, underwear – the unsung heroes of our wardrobes, the intimate fabric that hugs us in all the right places. Let's face it, gentlemen. The fabulous folks of the LGBTQ+ community, have a certain... je...

When it comes to choosing men's underwear, you want to find something that’s both comfortable and makes you feel confident. Paying attention to design and the right fit is essential for meeting these criteria. A...

I know the temptation to throw your underwear in the wash with the rest of your clothes and get on with your day is really strong but we urge you to resist! We are as...

So much of Valentine’s day is about setting the scene and the right underwear will help you do just that. Taking time to choose sexy underwear shows your lover the thought and attention you put into making...

If you’re asking this question, you probably have a few pieces in your men's underwear drawer that are crying out for retirement and replacing. Put down your guard, we’re not judging you; we’re sure you...

Cotton is such a popular word in the world of underwear and why wouldn’t it be? It’s a natural fibre that’s been used for ages, why fix it if it isn’t broken? Cotton is less absorbent...

The most common colour choice for sexy underwear seems to be black and I can see why. Black is a basic colour and while we’re anything but basic at club seven, we can understand the...