Valentine’s Day comes with a lot of expectations but behind all the flowers and dinners, most of us are really hoping we get lucky at the end of the night! Now, we at Club Seven and those who wear us, are never to be caught unprepared and will always be ready to rise to the occasion in just the underwear it deserves! Not going to lie, we think all our underwear is Valentine’s Day worth but let’s walk through a few factors to consider when choosing the right underwear for Valentine’s Day.

Number 1 - Colour

Red is the obvious first choice for Valentine’s Day. It’s fiery, loud and sexy! It’s a classic that tells your partner your plan to bring the heat for Valentine’s.

White and Pink are other colours traditionally associated with Valentine’s Day, and while they are not the first that comes to mind when you’re planning adult activities, there’s a certain romance to pink that tells them you’ll be whispering sweet nothings into their ears all night, or at least for a solid 3-7 minutes.

If you keep your eyes peeled, there’s a range of underwear in pink and white that manages to perfectly blend romantic and sexy.

Size Chart

Red is the obvious first choice for Valentine’s Day. It’s fiery, loud and sexy! It’s a classic that tells your partner your plan to bring the heat for Valentine’s.

White and Pink are other colours traditionally associated with Valentine’s Day, and while they are not the first that comes to mind when you’re planning adult activities, there’s a certain romance to pink that tells them you’ll be whispering sweet nothings into their ears all night, or at least for a solid 3-7 minutes.

If you keep your eyes peeled, there’s a range of underwear in pink and white that manages to perfectly blend romantic and sexy.

Number 2 - Style

Far be it from us to tell you what to wear… okay maybe not that far but think of us as guides.

This Valentine’s Day, it’s our solemn duty to give you the tools to make the best choice for you and the lucky person(s) who get to feast their eyes and hands on your beautiful package this Valentine’s Day.

Here are a few sexy men’s underwear styles you can rock for Valentine’s Day that may land your lover in the ER. Or as the perfect Valentine's Day gift for him

The Brief

Now we all want you to be adventurous, but you can’t feel sexy if you don’t feel comfortable, and for some of you, a nice pair of briefs may be the edge of your comfort. Do not fret!

You can still make Valentine's Day exciting in a pair of briefs. For starters, look out for briefs with a nice and supportive pouch; for men’s underwear to be truly sexy, it should showcase your package like prized jewels; supporting those who are pretty hung and giving a lift to those of us who need it.

The high cut of the briefs will lengthen your legs and that peek of peach when you sashay or strut across the room be sure to raise the tempo.

The Thong

If you know Club Seven, you know there are fewer things we love more than putting a man in a thong! The thong is such sexy underwear for men, and is perfect for a man who wants to display his assets (many puns intended) to advantage! And what better day to do that than on Valentine's Day?

Do you want your legs to look like they go on forever? The high cut of the thong will give just that illusion. You’ll titillate your lover(s) with the eyeful of cheeks they’ll get when you turn around and I cannot guarantee that they’ll resist the urge to spank it when you’re within arms reach! Results are consistent whether one can bounce a coin off your arse or if it jiggles when you walk. You cannot go wrong with a thong!

This would also make a perfect gift, so as part of your Valentine’s gift guide allow us to recommend a few suggestions from our favourites.

The Jockstrap

If we had to stick to making just one underwear for the rest of our lives, we might be tempted to stick with the jockstrap.

Not everyone has the adventure appetite to rock the jockstrap but I challenge you to show me a person who does not enjoy the view! The jockstrap is such a sexy underwear for men, maybe the sexiest but don’t quote me. It will display your package in a nice bulge and cup your arse in a way that’ll make a grown man beg!

Jockstraps are incredibly comfortable, so you can keep them on throughout your romantic dinner and maybe even during dessert. The jockstrap is flattering on any build and is a must-have for a man’s wardrobe especially on Valentine’s Day!

So much of valentine’s day is about setting the scene and the right underwear will help you do just that. Taking time to choose sexy underwear shows your lover the thought and attention you put into making the day special.

If you plan the perfect Valentine’s Day, then your attractively wrapped jewels will be the cherry on top, and if your plans turn out to be less than ideal, at least you can make it up to them when you get out of your clothes.