To our Club Seven customers, followers, and every man who loves comfortably sexy underwear.
When we launched our first-ever Pride collection earlier this year, I knew we were taking a risk. Rainbow underwear? For men? Would they get it? Would they wear it? Is it too much Pride? Not Pride and representing enough?
I'll be honest. I was nervous.
But you proved me wrong. In the best way possible. The messages started pouring in. The most reviews we’ve ever had on a new release in a short period of time. And this matters a lot because we have two kinds of review leavers: the ones that love it enough to want to talk about it or the ones that hate it enough to want to talk about it. Men telling us how our Pride briefs made them feel seen. Confident. Free. One of you wrote:
"I'm obsessed. Fabric feels nice. Better than Calvins. They support all day. Club Seven Heaven. Nice!"
"Had previously ordered a pair, so comfortable, bought 2 pairs"
Absolutely perfect Tanga briefs, they fit me so well and look great on me.
Another said they were "the best underwear ever" A perfect blend of "comfort, luxury, gentle and style."
And we heard over and over that the fit worked for every body, no matter your size. The amount of positive feedback lit a fire in me. If everyone loves the new cut and design so much, I thought, why not make a whole new collection and make it about self-expression in print?
So today, I'm beyond proud to introduce PRISMA. Our first-ever print patterned underwear
What is PRISMA?
PRISMA is bold colour, deconstructive shape, and artistic expression, all wrapped around the uncompromising comfort Club Seven is known for. It's a celebration of the creative spirit of the modern man.
This is underwear for men who are done with plain. Done with blending in. Men who see their body as a canvas and their underwear as the first brushstroke of the day.
And here's the best part: PRISMA is the same cut, design, and fit as our Pride collection. The same legendary roomy pouch. The same silhouette that made you fall in love with the Pride collection. And we went a step further and made the fabric organic, breathable cotton.
The only difference? Instead of rainbows, PRISMA comes in bold geometric prints and artistic patterns. Because self-expression shouldn't be limited to one colour palette.
Who is PRISMA for?
I designed PRISMA with four of you in mind:
- Legacy fans: If you love our Legacy collection for that spacious pouch, you'll feel right at home. PRISMA gives you the same roomy comfort, now in print.
- The Pride collection lovers: You already know the fit. You already know the feel. Now you get it in patterns that turn heads every day of the year.
- Those who admired Pride but didn't buy it: Maybe rainbows aren't your thing, even if you loved the idea. I get it. PRISMA is your invitation to make a statement your way.
- Anyone who just wants comfortably sexy underwear with organic cotton: Because at the end of the day, that's what Club Seven stands for. Feeling amazing in your own skin, every single day.
VIPs get first pick
Here's something special: Club Seven VIPs get first pick. Until September 1, the PRISMA collection is exclusively available to our VIP community. After that, it opens to everyone for pre-order. Our VIPs are customers that has spent overall £300 in one or multiple orders online. They also get a 20% discount code for life.
So if you're a VIP, this is your moment. You get first access to every print, every style, every size before anyone else. Check your email for the access link. If you're not a VIP yet, your time is September 1st. Save the date and watch your emails. We sell out of some sizes fast!
Invest in your underwear future
During the PRISMA pre-order period, 7 lucky winners will win back the value of their pre-order as a return on investment. You also get 15% off your pre-order with code EARLY15. VIP customers can use their VIP exclusive code for 20% off. Your pre-order makes sure we have the funds to cover all the costs of releasing a new collection. As a thank you,
This collection is for you. For your confidence. For your creativity.
With gratitude,
Alex Gede
Founder & Designer, Club Seven
P.S. If you have questions, email info@wearClubSeven.com with the title PRISMA. I will personally reply.
