Due to the demand from gays, many gay underwear brands are making waves across the island that is the UK. A new brand must show up in your social media feeds every day. It does for us. The UK gay underwear scene is absolutely teeming with designs and collections, but finding underwear that is both comfortable and stylish has never been more difficult. We’ve summarised five reasons why Club Seven is the next best gay underwear brand without excluding all underwear lovers.
So, What Makes Club Seven Different?
Here’s the tea: most brands are either comfortable or sexy. The comfortable ones can be a bit… beige. The sexy ones are often so tight you’re counting down the minutes until you can take them off. Club Seven designs, founded by fitness and underwear model and YouTuber Alex Gede, was literally created to solve that problem. But how is this problem solved, and is there any evidence that it does?
Underwear Lovers Club
While most gay underwear brands focus on just gays, we focus on quality underwear lovers. We are for anyone who wants to feel confident, visible, and sexy in the first thing they put on when getting dressed every day. Our inclusivity is the foundation of everything we do. Everyone is welcome here. Not just the gays or the guys with bodies only the gods can have.
A Generous Pouch
Club Seven’s whole vibe is “comfortably sexy”, and we actually mean it. We've designed different pouches just for this reason. Our LEGACY COLLECTION pair is designed with an anatomical pouch that gives you support and room, not a squeeze. It has what we call Anato-flex design. Which simply means it flexes to your size and weight. The fabrics are premium micro modal that is four times softer than cotton, and the cut is designed to make you look sexy and confident with all-day wearability. This famous collection has been known to be the best replacement for Andrew Christian.
The PRISMA COLLECTION and the PRIDE COLLECTION are designed with a 3D enhanced comfort pouch that supports without imprisoning your balls and manhood. The cut provides a comfortable feel with our organic cotton. While the Prisma collection pouch doesn't offer the flex capability of the Legacy, it houses everything just fine with the breathability that comes with cotton.
The LUXE COLLECTION is designed for guys who want to show off less. The pouch is an enhanced classic design with less room than the Legacy collection.
Bold colours and prints
We are a brand that celebrates bold colour, artistic expression, and body positivity. The PRIDE COLLECTION and the new PRISMA COLLECTION are full of geometric prints and vibrant patterns for the man who’s done with plain pants and wants his underwear to be the first brushstroke of the day. The SWIMWEAR COLLECTION follows the same bold colours inspired by nature and the deep ocean. The LUXE COLLECTION is playful and fashionable, with banana yellow and denim blue, among others that have been some of our best sellers.
Quality Fabric
We don’t cut corners on fabric here; we invest in it. From our quick-drying bamboo and cloud-soft micro-modal to our organic cotton, every material is chosen with intention. We go all in on quality because we believe your underwear and swimwear should feel like a second skin, while being kinder to the environment too.
Every time we send out invitations to customers asking them to review their purchase, we include one question that matters deeply to us: Did you feel comfortably sexy wearing it? It’s a simple question, but it gets to the heart of what Club Seven is all about: designs that make you feel confident and empowered without sacrificing comfort. And the response speaks for itself: 99% of customers say they feel comfortably sexy wearing our designs. That feedback is everything to us, because it confirms that comfort and style can go hand in hand, and that the Club Seven feeling really does come through in every piece.
We Care About Planet Earth
As if all of the above reasons are not enough, how does feeling comfortably sexy for the planet sound? Every time you wear our designs and feel comfortably sexy, the planet benefits too. This is how. We love planet Earth just as much as we love underwear. Feeling comfortably sexy isn’t the only way we want to make a difference. We also plant a tree for every order in partnership with One Tree Planted, and we’ve already planted thousands of trees since we started. We also use only biodegradable packaging to reduce waste, and our fabrics have a lower environmental impact. It means choosing Club Seven isn’t just about underwear that supports you and makes you feel confident; it’s also a small way to support the planet, one order and one tree at a time.
If you're not sure about us, or want to try us but are scared of others finding out, our orders come in discreet packaging, and we offer a try-on guarantee, which means we offer a refund or replacement if you're not happy with your first pair. Try a pair today with 20% off. Use code BLOG20 at checkout. By clicking BLOG20, the discount is automatically applied at checkout.
