The 7-inch Club?
One question our founder keeps getting asked is about the Seven. Does it refer to 7 inches? Is the underwear for guys who are well-endowed only? Is it for guys who are 7 inches and above? Is it the 7-inch Club?
London No Trousers Tube Ride 2026
The No Trousers Tube Ride Returns To London This Weekend. This year, the London No Trouser Tube Ride was on the 11th of January. When in 2027 is the no trousers tube ride in London?
Summer sale
Our new swimwear
*limited stock available
warehouse clearance
Up to 65% off selected items
Alex Gede is a men's underwear designer based in London, United Kingdom. Alex Gede’s journey from a shy, timid child to a trailblazing men’s underwear designer is a story of resilience, self-discovery, and unwavering determination.
When it comes to choosing men's underwear, you want to find something that’s both comfortable and makes you feel confident. Paying attention to design and the right fit is essential for meeting these criteria.
Summer is here, and whether you’re lounging poolside, hitting the beach, or just trying to survive the heatwave with some dignity intact, the right swim briefs can make all the difference.
Alright, men, let’s talk about something that doesn’t get enough airtime in the world of adult conversations: sexy men’s underwear. Okay, maybe it's mostly gay men who talk about sexy men’s underwear. So this might be more for the straight men.
