Our Story

Our story began in 2020 in a small terrace house in the middle of London. With only one desk and next to no free time, our brand was born. Our passion for unique design and our love for underwear brought our vision, and products, to life.

Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy and love. Colourful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.


Our Brand Mission 

Club seven has one mission, and that is to become your new favourite premium underwear brand. We prioritise comfort and functionality without sacrificing aesthetics and sex appeal. All men have a right to feel good and club seven provides that from the inside out.    


Designed for Underwear Lovers

We want your underwear to fit into and enhance your day to day living, from your sleep, to every waking hour. We provide this with sleek designs and innovative textile designs to produce the premium club seven underwear you’re sure to love.


Club Seven Men Underwear Models

Feel Like an Underwear Models

The Club Seven team is made up of men who want to take underwear from the runway to your closet. Not everyone can be an underwear model, but everyone can feel like one.


Join the Men Underwear Club

We want club seven to be represented by men who love underwear as much as we do, so we’ve created The Club Seven Underwear Club. Men from the club will be used for new product photoshoots, website updates, and packaging. All Club Seven campaigns models will be selected from our pool of interested club members.

Underwear model



Click HERE to Join The Club | See  OUR MODELS