We love underwear, especially sexy ones. But we find most sexy men's underwear are not comfortable enough for us to wear for long. So they end up being underwear we wear for those sexy naughty moments. We find ourselves buying another pair for comfort and everyday wear - mostly looks grey and not sexy enough for that special occasion.

But why buy two when one can do both? This is how Club Seven was born. A brand that is both sexy and comfortable. A brand for underwear lovers. We have designed men's underwear that is comfortable and sexy enough to boost confidence. Perfect for the every day and those special moments when you need to show off your underwear. Our 3D pouch design is comfy on the balls and gives a sexy bulge.

We care about our environment, which is why our fabrics and packaging are better for the planet, too. We also give back to Mother Earth. We plant a tree for every order made on our website in partnership with One Tree Planted.