The 7-inch Club?
One question our founder keeps getting asked is about the Seven. Does it refer to 7 inches? Is the underwear for guys who are well-endowed only? Is it for guys who are 7 inches and above? Is it the 7-inch Club?
In celebration of pride month we have just release a whole pride collection, including crop tops and men's underwear. Pride 2026 collection from a queer-owned brand
Summer sale
Our new swimwear
*limited stock available
warehouse clearance
Up to 65% off selected items
We don't just have customers. We have fellow quality underwear lovers. And every now and then, one of those underwear lovers stops us in our tracks. Read more about how we show love back
Alex Gede is a men's underwear designer based in London, United Kingdom. Alex Gede’s journey from a shy, timid child to a trailblazing men’s underwear designer is a story of resilience, self-discovery, and unwavering determination.
When it comes to choosing men's underwear, you want to find something that’s both comfortable and makes you feel confident. Paying attention to design and the right fit is essential for meeting these criteria.
Summer is here, and whether you’re lounging poolside, hitting the beach, or just trying to survive the heatwave with some dignity intact, the right swim briefs can make all the difference.
Alright, men, let’s talk about something that doesn’t get enough airtime in the world of adult conversations: sexy men’s underwear. Okay, maybe it's mostly gay men who talk about sexy men’s underwear. So this might be more for the straight men.
Wrong underwear size? Don't try them all. Send back the rest of the order for a free exchange.
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We donate £1 for every order to One Tree Planted. For every order you make, a tree is planted.
