Due to the demand from gays, many gay underwear brands are making waves across the island that is the UK. A new brand must show up in your social media feeds every day. It does...

Any time someone mentions men’s underwear, what is the brand that comes to mind first? I would be surprised if you didn’t say Calvin Klein. Calvin Klein was established all the way back in 1968, and...

Let’s be honest: most men treat their underwear drawer as an afterthought. We buy a multi-pack from a high-street supermarket, wear them until the elastic gives out, and suffer through daily annoyances like riding up,...

What makes men’s underwear sexy? The type of underwear or the bulge? What catches your attention when you look at a guy in underwear? The type of underwear or the size/shape of the bulge? We...

Here are seven of the most common misconceptions about men's underwear and why they’re not true. The seventh one will shock you. Myth #1: Briefs Are Only for Gay Men

We believe that what you wear beneath your clothes matters. It affects your comfort, your confidence, and frankly, your entire day. As a brand that is focused on making sure everyone looks and feels comfortably...

The best underwear for your holiday is the pair that makes you feel like comfortably sexy, and yourself. Whether that’s a super-soft brief that feels like wearing nothing, or a pair of thongs that makes...

Every June, cities around the world burst into colour. Rainbow flags flutter from lampposts, shop windows glow with inclusive messaging, and the beat of celebration fills the air. Pride month is here. A time to...

Summer is here, and already most people in the UK are missing the cold months and crying about how it is too hot. We thought it would be nice to share some tips for surviving...

Underwear has always been more than just a basic necessity in the gay community. It’s a second skin, a confidence booster, a flirtation tool, and sometimes, a political statement. The birth of social media made...