In the battle of the briefs, cotton has reigned supreme and for good reason. It has been tested and trusted for a long time. It is affordable, comfortable, natural and soft and breathable.
Now you’re probably thinking to yourself, this is the fabric that should encase the family jewels. Why change what works? I say, your jewels deserve a taste of the good life. And no, your 95% cotton 5% spandex special occasion briefs are not premium, they’re basic.
I bring you MODAL.
Modal is a semi artificial material made of beech tree pulp. It is a type of Rayon that is more durable and flexible than regular Rayon.
Still not convinced? There’s more reasons to give Modal a try:
. It has such a soft feel, silky feel you’d never want to take it off (please do, for a wash) m
• Very Biodegradable ( saving the planet, you hero)
• Up to 50% more absorbent than cotton (your days of leaving watermarks on gym equipment are over)
• Shrink and wrinkle proof (you can toss that puppy in the washer, no problem)
• Doesn’t weaken when wet
• It is breathable
Modal is the Mercedes of underwear fabric . Comfortable, smooth and luxurious. It feels good around your and is good for the environment.
Modal’s greatest superpower is its ability to elevate other fabrics when combined to bring you extra durability and decadent luxury.
At Club Seven, we have found the perfect blend of fabric for our underwear; Cotton and Modal. If you notice it makes more of a dent in your pocket, blending luxury fabric made a dent in our as well, but trust me, it’s worth it. Your underwear should not just be a necessity, it should be an indulgence.