This Valentine’s Day, go beyond the usual and surprise the men in your life with gifts they’ll truly appreciate. Whether it’s matching underwear sets for your partner using our bundle builder, sustainable bamboo boxers for...

Boxer shorts had their heyday, but are they still a staple? Discover why boxer briefs have become the modern man’s go-to, blending style, support, and premium fabrics like modal, bamboo, and cotton.

Let's talk about something that often gets overlooked: your boys. Yes, we're talking about your testicles. It's time to give them the attention they deserve. After all, happy balls mean a happy you.   What...

National Underwear Day: Underwear Lovers Day Who knew that something so essential to our daily lives deserved its own special day? Well, apparently, someone did!And that someone was a genius. National Underwear Day, celebrated every...

Ah, underwear – the unsung heroes of our wardrobes, the intimate fabric that hugs us in all the right places. Let's face it, gentlemen. The fabulous folks of the LGBTQ+ community, have a certain... je...

When it comes to choosing men's underwear, you want to find something that’s both comfortable and makes you feel confident. Paying attention to design and the right fit is essential for meeting these criteria. A...

I know the temptation to throw your underwear in the wash with the rest of your clothes and get on with your day is really strong but we urge you to resist! We are as...

So much of Valentine’s day is about setting the scene and the right underwear will help you do just that. Taking time to choose sexy underwear shows your lover the thought and attention you put into making...

If you’re asking this question, you probably have a few pieces in your men's underwear drawer that are crying out for retirement and replacing. Put down your guard, we’re not judging you; we’re sure you...

Cotton is such a popular word in the world of underwear and why wouldn’t it be? It’s a natural fibre that’s been used for ages, why fix it if it isn’t broken? Cotton is less absorbent...