Club Seven Menswear Unveils Daring Limited-Edition Pride Collection. Over Half the Stock Already Gone, Never to Return
With more than 50% of inventory sold during an exclusive pre-order window, the clock is now ticking on the most audacious Pride drop in the brand’s history. Once these pieces sell out, they are gone forever.
London, 1st June, 2026: Club Seven Menswear (a Queer and Black-owned Underwear Brand based in the UK) is turning up the volume on Pride season with the launch of its most fearless collection yet: a limited-edition, never-to-be-restocked capsule that’s part celebration, part statement, and 100% unapologetic. And if the numbers are any indication, the message has already been received loud and clear. More than half of the entire stock vanished during the pre-order period alone.
Now, with remaining quantities dwindling by the hour, we're issuing a final call to anyone who wants to own a piece of Pride history.
What’s in the Collection
Designed to let everybody wear their pride comfortably, the Unapologetic Pride capsule reimagines Club Seven’s signature boldness across five head-turning silhouettes:
Crop Tops: Cropped, sleeveless, and splashed with a vibrant rainbow gradient that screams celebration.
Trunks: Low-rise fit with a contoured, spacious pouch, balancing everyday comfort with celebrations and a bold rainbow waistband
Briefs: Classic cut, flattering roomy pouch, maximum attitude, with a bold rainbow waistband.
Thongs: Barely-there back, completely in-your-face front design. Spacious pouch with a bold rainbow waistband.
Jockstraps: Open-back, rainbow straps, spacious pouch with a bold rainbow waistband. The collection’s ultimate showstopper and fastest seller.
Every item features custom rainbow banding and waistband, our signature seven label, and a 3D double fabric pouch. The fabrics are a premium moisture-wicking blend designed to move with the body from daytime parades to late-night after-parties.
A Scarcity That’s Very Real
What you already feared is true! This collection will not be restocked, and no second chances. The 'Wear Your Pride Comfortably' Pride collection was conceived as a single-run release, with a fixed production quantity that will not be increased. This Collection was stocked by Underwear Expert and sold out in two weeks.
"We wanted this drop to feel like a moment,” said Alex Gede, our Designer & Founder. “Pride is about visibility, joy, and refusing to be diminished. This collection mirrors that.”
The pre-order frenzy already emptied more than half the shelves, with the jockstrap and thong styles leading the sell-out charge. Certain sizes are now sold out or critically low and expected to be wiped out completely within days.
Urgent: What’s Left Won’t Last
With the official launch now live to the general public, the final batch of inventory is moving at a blistering pace. We've added a real-time stock tracker on critically low items, and multiple sizes are already flashing “Low Stock” warnings. Customer service lines have been flooded with inquiries about waitlists, backorders, and sold-out sizes.
If you’re on the fence, get off it now. There’s no secret vault, no hidden warehouse. The numbers you see are the numbers that exist in the world. Once they hit zero, that’s it.
Get a pair or the entire collection now, with a portion of every sale being donated to LGBTQ+ youth support organisations like the MindOut Charity that helps gay youths with mental difficulties.
To increase the amount of donations MindOut gets from us, use code MINDOUTPRIDE for 10% off and 15% of your order is donated.
About Club Seven Menswear
Club Seven Menswear is a queer-owned and Black-owned Underwear Brand based in the UK. We are a bold, body-positive underwear and swimwear brand dedicated to designing pieces that make every man feel seen, sexy, and comfortable. From everyday essentials to statement drops, with pouch sizes for everyone and for the well-endowed. We live at the intersection of comfort, confidence, and unapologetic self-expression.
